It’s also an opportunity for me to present what the team is planning and to get feedback. These are often open-ended conversations where I give the customer space to share their processes, systems and needs related to Analytics. Every month I’m on at least one call with a customer to discuss Analytics. “Our roadmap is primarily driven by our customer needs. You can do this with a user feedback board like Frill, and through surveys and interviews. The most important thing is collecting feedback from your users. Throughout, you’ll find tried and true advice from SaaS founders and product managers. To plan your roadmap effectively, keep customers on board, and convert new customers, follow these steps. Another bonus of a public roadmap is that the more transparency that customers and prospective customers see, the more invested they can be in the future of the product, if there's something they are waiting on.” - Andy Cabasso, CEO of Postaga So, having a public roadmap that users can vote on and add their feedback to is extremely helpful. “I want to know how many customers specifically want certain features, to know that people actually want this thing we are thinking of building. SaaS product roadmaps are different from backlogs and project management software because they are intended for customer viewing as opposed to managing tasks within your team. Publicly available, or available to all signed-in usersįor example, Acadle’s roadmap built with Frill is publicly available and categorized into “Under consideration,” “Planned,” “In progress,” and “Live.” It also shows them that you’re continually improving the product, which can positively impact your customer retention rates. This helps users see if you’re already planning on building something they want to request. Keep scrolling for hard-earned advice from SaaS entrepreneurs and product managers.Ī roadmap shows your users what your team will be building in the coming months. In this guide, we dive into how product teams can improve customer experience, boost retention, and achieve important business goals with a public, visual roadmap. However, there are best practices that you’ll want to cover every time you decide if an update should make it on your roadmap. No two founders or product managers approach their product roadmap process in the same way. You need to get close to your product data, your customers, and your financial numbers to make the right decisions.
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